Houghton Mifflin Co. News Release - March 30, 2007
The Challenge of Democracy and Fundamentals of Business Communication
Are Newest Additions to Houghton Mifflin's Innovative Student Achievement
Series
BOSTON — March 30, 2007 — Houghton Mifflin today announced the release
of two new titles in its revolutionary Student Achievement Series: The
Challenge of Democracy and Fundamentals of Business Communication.
Both textbooks are presented in the unique Student Achievement Series style,
incorporating the suggestions, feedback and preferences of more than 600
students and instructors from 40 universities into the design and content.
"The Student Achievement Series is a groundbreaking solution for skills
mastery, understanding and retention because it was developed in partnership
with students and instructors from across the country," said Lisé Johnson,
executive sponsoring editor, Houghton Mifflin College Division. "Due to
demand, the Student Achievement Series is expanding rapidly. With every new
title, more and more students benefit from Houghton Mifflin's dramatic
re-invention of the college textbook in a wide array of subjects."
The Challenge of Democracy, by Kenneth Janda and Jerry Goldman of
Northwestern University and Jeffrey M. Berry of Tuft's University, features a
highly acclaimed, non-ideological framework exploring three themes: the
political values of freedom, order and equality; the majoritarianism vs.
pluralism debate; and globalization's effect on American politics. Revised
chapters on policy-making and the presidency include new figures, data and
discussions on topics such as the 2006 Congressional election, the Bush
administration, campaign finance reform, Hurricane Katrina and FEMA,
immigration policy, MEDICARE and more. The Challenge of Democracy also
continues to offer leading-edge technology for teaching and learning,
including course content for Eduspace, WebCT, and Blackboard formats, plus
downloadable MP3 audio chapter overviews narrated by the authors.
Fundamentals of Contemporary Business Communication, by Scot Ober of
Ball State University, distills the basic concepts of successful business
communication, placing significant emphasis on grammar and mechanics. The
author's hands-on approach—including the unique 3Ps (problem, process,
product) model—connects topics, examples and exercises to the modern
workplace. Contributions from current executives provide invaluable
information about employer expectations in the real world, such as grammar
errors that managers find most distracting, the importance of communicating
effectively with non-native English speakers and expectations of employees'
written communication skills.
For more information about the Student Achievement Series, visit www.hmco.com.
About Houghton Mifflin Company
Boston-based Houghton Mifflin
Company is one of the leading educational publishers in the United States,
with more than $1.4 billion in sales. The Company publishes a comprehensive
set of educational solutions, ranging from research-based textbook programs to
instructional technology to standards-based assessments for elementary and
secondary schools and colleges. The Company also publishes an extensive line
of reference works and award-winning fiction and nonfiction for adults and
young readers. In 2006, Houghton Mifflin merged with Riverdeep, bringing
together one of the most respected print publishers with the leader in
interactive courseware. With origins dating back to 1832, Houghton Mifflin
combines its tradition of excellence with a commitment to innovation. To learn
more about Houghton Mifflin, visit www.hmco.com.
CONTACT:
Corporate Communications Houghton Mifflin Company 617-351-5020
corporate_communications@hmco.com
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