Houghton Mifflin Co. News Release - June 22, 2006
Houghton Mifflin Introduces Student Achievement Series
New Textbook Model Incorporates College Student, Instructor Recommendations
BOSTON — June 22, 2006 — With diverse multimedia changing the way
college students learn today, Houghton Mifflin believes it's time to modernize
their textbooks as well.
This summer, Houghton Mifflin is launching the Student Achievement Series,
which incorporates student and instructor comments, feedback and preferences
into textbook design and content. The Student Achievement Series marks
the first time both students and instructors have systematically helped design
and build their classroom textbook program from the ground up.
"We applied everything we learned from our student and instructor focus groups
to create a completely new textbook model," said Lisé Johnson, senior
sponsoring editor and market strategy manager, Houghton Mifflin College
Division. "The Student Achievement Series is the first textbook
program specifically designed and based on extensive student and instructor
feedback from beginning to end, so we consider it a significant milestone for
meeting the learning, study and assessment goals of today's students."
According to Johnson, approximately 600 students and instructors from more
than 40 universities were involved in every key decision regarding the
development of the Student Achievement Series, from content structure,
to textbook design and packaging — even marketing and messaging. Based on
their feedback, the Student Achievement Series textbooks feature an
open, user-friendly design; concise text in bulleted format; highlighted key
terms with definitions in the margins; and a unique, integrated Web component
for immediate reinforcement and assessment.
"The ideal textbook, students and instructors told us, gets to the point
quickly, is easy to understand and read, has fewer and/or shorter chapters,
has testing materials designed to reinforce key concepts, and has a strong
supporting Web site for quizzing and assessment," said Johnson. "The Student
Achievement Series is designed to deliver on all of their requests."
The first book in the Student Achievement Series, to be released in
July, is Principles of Management by Ricky Griffin of Texas A&M
University. Houghton Mifflin will publish three additional titles in the
series over the next several months: The Enduring Vision: A History of the
American People; The Earth and Its Peoples: A Global History; and The
Confident Student, with more scheduled for release in 2007.
About Houghton Mifflin
Boston-based Houghton Mifflin Company
is one of the leading educational publishers in the United States, with more
than $1 billion in sales. Houghton Mifflin publishes textbooks, instructional
technology, assessments and other educational materials for elementary and
secondary schools and colleges. The Company also publishes an extensive line
of reference works and award-winning fiction and nonfiction for adults and
young readers. With its origins dating back to 1832, Houghton Mifflin combines
its tradition of excellence with a commitment to innovation. The Company's Web
site can be found at www.hmco.com.
CONTACT:
Jodi Goldman Manager, Public Relations Houghton Mifflin Company 617-351-3817
jodi_goldman@hmco.com
Sandra Johnson President Access 817-336-5688
sandra@accesscreative.com
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