Houghton Mifflin Co. News Release - October 16, 2006
Houghton Mifflin Releases Two History Titles in the Groundbreaking Student
Achievement Series
New Textbooks Designed to Meet the Academic Needs of Today's Students
BOSTON — October 16, 2006— According to a recent National
Geographic-Roper Public Affairs study, 46 percent of 18- to 24-year-olds lack
basic geo-political knowledge of the United States and have a limited
understanding of the world beyond U.S. borders. To help reverse that trend,
Houghton Mifflin is presenting history in a college student- and
instructor-approved format with two new textbooks in the Student
Achievement Series: The Enduring Vision: A History of the American People
and The Earth and Its Peoples: A Global History.
The two history textbooks include all the distinguishing features of Houghton
Mifflin's Student Achievement Series: concise copy in a bulleted
format; highlighted key terms with definitions in the margins; an open,
user-friendly design; greater utilization of testing and review materials that
reinforce key concepts; and strong supporting Web sites for quizzing and
self-assessment that are completely integrated with the textbooks. Student
Achievement Series textbooks are based on extensive research conducted
with more than 600 students and instructors from 40 universities, and
incorporate their comments, feedback and preferences into the design and
content.
The Enduring Vision: A History of the American People balances
political, social and cultural history in a clear, chronological framework.
Each chapter features the latest scholarship, with a special emphasis on the
environment.
The Earth and Its Peoples: A Global History is a world history survey
textbook that focuses on the themes of environment and technology and
diversity and dominance to provide a balanced perspective and a comparative
approach. Special emphasis is given to technology and how it underlies all
human activity.
"We applied everything we learned from students and instructors from across
the country to create a completely new textbook model with the Student
Achievement Series," said Lisé Johnson, senior sponsoring editor and
market strategy manager, Houghton Mifflin College Division. "With history and
business textbooks now available, it's clear that this model can be applied
across subjects. As we continue to expand the Student Achievement Series
, Houghton Mifflin will offer students in various academic fields of study the
opportunity to benefit from our groundbreaking re-engineering of the college
textbook."
The Enduring Vision: A History of the American People is written by
Paul S. Boyer, University of Wisconsin-Madison; Clifford E. Clark, Jr.,
Carleton College; Sandra McNair Hawley, San Jacinto College; Joseph F. Kett,
University of Virginia; Neal Salisbury, Smith College; Harvard Sitkoff,
University of New Hampshire; and Nancy Woloch, Barnard College.
The Earth and Its Peoples: A Global History is written by Richard
Bulliet, Columbia University; Pamela Crossley, Dartmouth College; Steven
Hirsch, Tufts University; Daniel Headrick, Roosevelt University; Lyman
Johnson, University of North Carolina-Charlotte; and David Northrup, Boston
College.
About Houghton Mifflin
Boston-based Houghton Mifflin Company is
one of the leading educational publishers in the United States, with more than
$1 billion in sales. Houghton Mifflin publishes textbooks, instructional
technology, assessments and other educational materials for elementary and
secondary schools and colleges. The Company also publishes an extensive line
of reference works and award-winning fiction and nonfiction for adults and
young readers. With its origins dating back to 1832, Houghton Mifflin combines
its tradition of excellence with a commitment to innovation. The Company's Web
site can be found at www.hmco.com.
CONTACT:
Sandra Johnson President Access 817-336-5688
sandra@accesscreative.com
Jodi Goldman Manager, Public Relations Houghton Mifflin Company 617-351-3817
jodi_goldman@hmco.com
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