Houghton Mifflin Co. News Release - November 27, 2006
McDougal Littell and New Dimension Media Partner to Enhance Classroom
Instruction through Video on Demand
Evanston and Chicago, Ill. — November 27, 2006 — McDougal
Littell, a division of Houghton Mifflin Company, and New Dimension Media, a
leading producer of award-winning educational videos, today announced a
distribution partnership for CCC! Video on Demand customized for McDougal
Littell social studies and science programs. This innovative video on demand
program will be revealed at the National Council for the Social Studies
conference in Washington, D.C., on December 1, 2006, when McDougal Littell
launches its brand-new middle school program American History.
CCC! Video on Demand gives teachers instant access to thousands of video
programs from the leading producers of educational content. Through its
exclusive partnership with New Dimension Media, McDougal Littell has drawn
teaching segments from the CCC! Video on Demand library to produce an original
video program specifically designed to support new McDougal Littell social
studies and science textbooks.
Delivered through the exclusive McDougal Littell Power Presentations software
as well as DVD video, the customized CCC! Video on Demand clips will give
teachers instant access to the highest quality videos to support standards
based instruction in every lesson of their textbook.
"Teachers need a variety of ways to engage today's students. New Dimension
Media's CCC! Video on Demand enhances McDougal Littell programs with
exceptional instructional content and a flexible technology platform to meet
the needs of today’s teachers," said David Pieklo, corporate vice president
and director of marketing, McDougal Littell. "Through this innovative
partnership, educators will have the most effective presentation tools on the
market."
"We are pleased that McDougal Littell has chosen New Dimension Media's CCC!
Video on Demand content for its future textbooks," said Albert Nader, media
chairman, New Dimension Media. "Our companies are both dedicated to taking
leading roles in providing educational solutions, and this joint effort, which
combines the printed word and visual media, will improve student comprehension
and recall."
About McDougal Littell
McDougal Littell, a division of Houghton
Mifflin Company, is among the fastest growing publishers in the United States,
recognized for its innovation, dedication and responsiveness to the needs of
educators. Based in Evanston, Illinois, the Company publishes print and
technology materials for language arts, mathematics, social studies, world
languages, and science for grades 6 through 12. The Company's Web site can be
found at www.mcdougallittell.com.
About Houghton Mifflin
Boston-based Houghton Mifflin Company is
one of the leading educational publishers in the United States, with more than
$1 billion in sales. Houghton Mifflin publishes textbooks, instructional
technology, assessments and other educational materials for elementary and
secondary schools and colleges. The Company also publishes an extensive line
of reference works and award-winning fiction and nonfiction for adults and
young readers. With its origins dating back to 1832, Houghton Mifflin combines
its tradition of excellence with a commitment to innovation. The Company's Web
site can be found at www.hmco.com.
About New Dimension Media
New Dimension Media (NDM) is one of
the few remaining producers and distributors of K–12 core curriculum video
content to schools and public libraries. With 44 series and 417 programs
produced in the last five years, no one produces more new core curriculum
content than NDM. Founded in 1979 and based in Chicago, NDM boasts a
distinguished library of Social Studies, Language Arts, Mathematics, and
Health and Guidance titles. Every NDM title is correlated to all state and
national standards. They are available on VHS and DVD, for educational
broadcast, and now, on CCC! Video on Demand, the new industry leader in VOD
with over 2,000 complete programs and over 40,000 teaching segments. NDM
developed CCC!, a fully-loaded, plug and play system that facilitates distance
learning with iPod and live webcast capabilities, industry firsts. With its
superior content and innovative technology, NDM is strengthening its
commitment to provide educators with the resources to supplement their
curriculum.
CONTACT:
Jodi Goldman Manager, Public Relations Corporate Communications Houghton Mifflin Company 617-351-3817
jodi_goldman@hmco.com
Donald Liebenson Director of Corporate Communications New Dimension Media 312-397-2161
dliebenson@questar1.com
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